AI FOR MARKETING AND SALES

How to Find Customers Online

Course Description

An introductory course in digital marketing for small businesses and nonprofits so they can find, attract, and retain customers online. They will walk away from the program with an understanding of the Lead Building System LBS™, a systematic methodology for purpose-driven small business marketing, as well as a clear plan of action with next steps for finding customers online.

Lead Instructor

Dan Grech, BizHack Founder and CEO

Learning Objectives

• Learn a systematic approach to marketing your business called the Lead Building System LBS™ – no more “random acts of marketing!”
• Develop the systems, habits and tools to grow your business using purpose-driven digital marketing – cultivate the BizHacker Mentality
• Connect with other purpose-driven businesses to support your personal and business growth – join the Business Directory

Summary

• Hours of Required Coursework: 15 hours of video lessons and accompanying presentations, plus exercises, handouts and tools
• Hours of Bonus Material and Additional Resources: 25+ hours of Master Class videos, plus additional handouts and tools
• Estimated Time to Complete the Course: 15-20 hours including online submission of an online Business Directory listing

Topics Covered

• Course Introduction
• Unit 1 – The Lead Building System™
• Unit 2 – The Foundation: Your Business Story
• Unit 3 – Pillar 1: Campaign Objective
• Unit 4 – Pillar 2: Target Audience
• Unit 5 – Pillar 3: Irresistible Offer
• Unit 6 – Pillar 4: Thumb-Stopping Visual
• Unit 7 – Pillar 5: Compelling Message
• Unit 8 – Pillar 6: The Customer Journey
• Unit 9 – Putting It All Together
• Unit 10 – The LBS In Action
• Next Steps