The Thought Leadership Edge

Course Description

The Thought Leadership Edge program is designed to help business owners get noisy about their thought leadership focus as a way to find new customers. We’ll train you on the Thought Leadership Pyramid TLP™, BizHack's proven process to drive sales and build strategic partnerships using content. As part of this high-touch experiential training, you’ll upgrade your LinkedIn profile to make your more discoverable for your ideal customer, and you’ll practice sharing your thought leadership focus on the world’s largest professional network, LinkedIn.

Lead Instructor

LinkedIn marketing expert Sheryl Cattell, a veteran BizHack certified instructor, is the co-creator and lead instructor of the program. Cattell has 30 years of marketing experience working for multi-billion dollar companies across a range of industries.

Learning Objectives

• Identify and get noisy about your Thought Leadership Focus

• Connect and engage with your ideal customer using content and keywords

• Use LinkedIn as a learning tool to apply the Thought Leadership Pyramid TLP™

Summary

• 10 hours of recorded lessons with interactive quizzes and assessments

• Here's the Syllabus outlining what we cover

• You get 1-year access to course materials and members-only forums on LinkedIn

• The Sweet 16 items for a high-impact LinkedIn profile

• Tips to create timely relevant content to attract your ideal audience

Topics Covered

• Course Introduction
• Unit 1 – Becoming a Thought Leader
• Unit 2 – Channel Spotlight: Thought Leadership on LinkedIn
• Unit 3 – Level 1: The Foundation
• Unit 4 – Level 2: Know Your Target
• Unit 5 – Level 3: Get Discovered
• Unit 6 – LinkedIn All-Star Profile Upgrade
• Unit 7 – Level 4: Enter the Fray
• Unit 8 – Level 5: Take a Stand
• Unit 9 – Level 6: Get Noisy
• Unit 10 – Monitoring Metrics that Matter with Dan Grech
• Unit 11 – Bonus: Influencers, LinkedIn Ads, LinkedIn Premium
• Next Steps