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The Thought Leadership Edge
1 Becoming a Thought Leader
TLE unit 1 intro (7:46)
TLE Async Unit 1 Slides
TLE Unit 1.1 Why Thought Leadership Matters (7:49)
TLE Uni 1.2 Thought Leader vs. Influencer (9:52)
TLE Unit 1.3 How do you Rank as a Thought Leader_ (8:15)
TLE Unit 1.4 The Thought Leadership Pyramid (4:04)
TLE Unit 1.5 The Foundation (1:51)
TLE Unit 1.6 Story of Me (13:50)
TLE Unit 1.7 Places to Put Your Story of Me (2:01)
TLE Unit 1.8 Core Purpose Quadrants (8:22)
TLE Unit 1.9 Places to Put Thought Leadership Focus (1:22)
2 Keyword Research
TLE 2 Keyword Research (5:03)
TLE Async Unit 2 Slides
TLE unit 2 intro (1:40)
TLE Unit 2.1 Level 2_ Know Your Target (1:26)
TLE Unit 2.2 Persona Pairs (11:14)
TLE Unit 2.3 Get Discovered (5:50)
TLE Unit 2.4 Keyword Phrases (19:15)
TLE Unit 2.5 Types of Keywords (3:39)
TLE Unit 2.6 Hashtags (8:40)
TLE Unit 2.7 Sweet 16 All Star LinkedIn Profile Tips (24:14)
Unit 2 Persona Pairs Examples (9:26)
3 The Foundation
TLE Unit 3 intro (2:52)
TLE Unit 3.1 Enter the Fray (0:40)
TLE Unit 3.10 Newsletters (1:48)
TLE Unit 3.11 Pods for Increased Reach (3:01)
TLE Unit 3.2 Becoming a Good (Social) Listener (10:25)
TLE Unit 3.3 Competitive Research (4:50)
TLE Unit 3.4 Level 5_ Take a Stand (21:18)
TLE Unit 3.5 Content as a Marketing Campaign (4:19)
TLE Unit 3.6 Using Content to Connect (4:58)
TLE Unit 3.7 Spoke & Hub Content Strategy (8:25)
TLE Unit 3.8 Sources for Content Ideas (9:53)
TLE Unit 3.9 Writing Aids (17:02)
4 Know Your Target
TLE Async Unit 4 Slides
TLE Unit 4 intro (2:45)
TLE Unit 4.1 Creating Content For Impact (9:18)
TLE Unit 4.2 Video First Content Strategy (2:44)
TLE Unit 4.3 Keyword Content Mapping (8:34)
TLE Unit 4.4 Maximize Reach with Pods (7:57)
TLE Unit 4.5 Maximize Reach With Newsletters (9:30)
TLE Unit 4.6 Maximize Conversions with Relationships (4:23)
TLE Unit 4.7 Maximize Credibility with Social Proof (8:22)
TLE Unit 4.8 Maximize Credibility with Reviews (11:58)
TLE Unit 4.9 Maximize Credibility with Endorsements & Badges (4:47)
TLE Unit 4.10 Maximize Credibility with Licesnses & Certifications (3:43)
TLE Unit 4.11 Key Performance Indiciators (KPIs) l (10:52)
5 Get Discovered
TLE Unit 5 intro (2:36)
TLE Unit 5 Keyword Research Tools (5:35)
TLE Unit 5 Lesson 2_ Keyword Phrases (19:15)
TLE Unit 5 Lesson 3_ Types of Keywords (3:39)
TLE Unit 5 Lesson 4_ Keyword Research (10:40)
TLE Unit 5 Lesson 5_ Keyword Research Tools (5:35)
TLE Unit 5 Lesson 6_ Hashtags (8:40)
6 Linkedin All Star Checklist
TLE Unit 6 intro (5:41)
7 Enter the Fray
TLE Unit 7 intro (2:32)
TLE Unit 7 Lesson 1_ Enter the Fray (0:40)
TLE Unit 7 Lesson 2_ Social Listening (10:25)
TLE Unit 7 Lesson 3_ Competitive Research (4:50)
8 Take a Stand
TLE UNit 8 intro (4:11)
TLE Unit 8 Lesson 1_ Level 5 - Take a Stand (21:18)
TLE Unit 8 Lesson 2_ Content as a Marketing Campaign (4:19)
TLE Unit 8 Lesson 3_ Using Content to Connect (4:58)
TLE Unit 8 Lesson 4_ Spoke & Hub Content Strategy (8:25)
TLE Unit 8 Lesson 5_ Sources for Content Ideas (9:53)
TLE Unit 8 Lesson 6_ Writing Aids (17:02)
TLE Unit 8 Lesson 7_ Call to Action (8:25)
TLE Unit 8 Lesson 8_ Newsletters (1:48)
TLE Unit 8 Lesson 9_ Pods for Increased Reach (3:01)
TLE Unit 8.7 Call to Action I (8:25)
9 Get Noisy
TLE Unit 9 intro (4:44)
TLE Unit 9 Lesson 10_ Maximize Credibility with Licenses & Certifications (3:43)
TLE Unit 9 Lesson 1_ Creating Content For Impact (9:18)
TLE Unit 9 Lesson 2_ Video First Content Strategy (2:44)
TLE Unit 9 Lesson 3_ Keyword Content Mapping (8:34)
TLE Unit 9 Lesson 4_ Maximize Reach With Pods (7:57)
TLE Unit 9 Lesson 5_ Maximize Reach with Newsletters (9:30)
TLE Unit 9 Lesson 6_ Maximize Conversions with Relationships (4:23)
TLE Unit 9 Lesson 7_ Maximize Credibility with Social Proof (8:22)
TLE Unit 9 Lesson 8_ Maximize Credibility with Reviews (11:58)
TLE Unit 9 Lesson 9_ Maximize Credibility with Endorsements & Badges (4:47)
10 Monitoring Metrics that Matter with Dan Grech
TLE Unit 10 intro (4:39)
TLE Unit 10 Lesson 1_ Thought Leadership KPIs with Sheryl Cattell (10:52)
11 Bonus: Influencers, Linkedn Ads, Linkedin Premium
TLE Unit 11 intro (6:15)
TLE Unit 11 Lesson 1 Instagram Influencers (29:47)
TLE Unit 11 Lesson 2 LinkedIn Advertising I (66:26)
TLE Unit 11 Lesson 3 Targeting Audiences in Ads (3:13)
TLE Unit 11 Lesson 4 Matched Audiences (4:36)
TLE Unit 11 Lesson 5 Insight Tags (3:39)
TLE Unit 11 Lesson 6 Premium Plans on LinkedIn (9:26)
TLE Unit 11 Lesson 7 Recruiting Deep Dive (27:11)
TLE Unit 2.1 Level 2_ Know Your Target
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